Aaker, David A.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
$30.00 Add to cartIn this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will… [more below]
- Author: Aaker, David A.
- Binding: Paperback
- Page Count: 368
- Publish Date: March 24 2020
- ISBN10: 1982146524
- Language: English
