Andjelic, Ana
-
Hitmakers: How Brands Influence Culture
$40.99 Add to cartModern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter o
- Author: Andjelic, Ana
- Binding: Paperback
- Page Count: 220
- Publish Date: December 13 2024
- ISBN10: 1032874465
- Language: English
