Jones, Robert

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millio… [more below]

• Series: Very Short Introductions
• Author: Jones, Robert
• Binding: Paperback
• Page Count: 144
• Publish Date: August 01 2017
• ISBN10: 0198749910
• Language: English