Mark, Margaret
-
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
$42.00 Add to cartA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how … [more below]
- Author: Mark, Margaret
- Binding: Hardcover
- Page Count: 400
- Publish Date: February 06 2001
- ISBN10: 0071364153
- Language: English
