Raju, Jagmohan

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on exampl… [more below]

• Author: Raju, Jagmohan
• Binding: Paperback
• Page Count: 224
• Publish Date: March 26 2010
• ISBN10: 0134384997
• Language: English