Whitler, Kimberly A.
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
$29.95 Add to cartMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav
- Author: Whitler, Kimberly A.
- Binding: Hardcover
- Page Count: 264
- Publish Date: September 07 2021
- ISBN10: 0231189001
- Language: English
