Wilson, Craig
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By: Wilson, Craig
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
$18.00PaperbackRead moreWinner of the 800-CEO-READS Best Marketing Book of 2015
Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is ther- Author: Wilson, Craig
- Binding: Paperback
- Page Count: 280
- Publish Date: June 11 2019
- ISBN10: 1947856618
- Language: English
