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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

$79.99

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]

  • Author: Calkins, T.
  • Binding: Paperback
  • Page Count: 294
  • Publish Date: January 07 2014
  • ISBN10: 1137278757
  • Language: English
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SKU / Item #: 322385 Categories: , , Tags: , , , , , , ,
By: Calkins, T.

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more.

Author: T. Calkins
Binding Type: Paperback
Publisher: Palgrave MacMillan
Published: 10/11/2012
Pages: 294
Weight: 0.7lbs
Size: 9.10h x 6.10w x 0.90d
ISBN: 9781137278753
Language: English

Author

Calkins, T.
Binding

ISBN10

1137278757
ISBN13

9.78114E+12
Page Count

294
Published Date

January 07 2014
Language

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