Marketing - Research
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two
$21.99 Add to cartThere are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an
- Author: Ries, Al
- Binding: Paperback
- Page Count: 160
- Publish Date: April 27, 1994
- ISBN10: 0887306667
- Language: English
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Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success
$29.99 Add to cartLearn the proven steps to explode your network marketing results.
In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustai
- Author: Cazzato, Sandro
- Binding: Hardcover
- Page Count: 200
- Publish Date: December 07 2025
- ISBN10: 1544550391
- Language: English
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Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products
$34.99 Add to cartMost businesses don’t take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That’s why so many researchers see their insights ignored and struggle t… [more below]
- Author: Fortier, Sara
- Binding: Paperback
- Page Count: 284
- Publish Date: April 21 2026
- ISBN10: 9063699549
- Language: English
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Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success
$19.99 Add to cartLearn the proven steps to explode your network marketing results.
In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustai
- Author: Cazzato, Sandro
- Binding: Paperback
- Page Count: 200
- Publish Date: December 07 2025
- ISBN10: 1544550383
- Language: English
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Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success
$29.99 Add to cartLearn the proven steps to explode your network marketing results.
In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustai
- Author: Cazzato, Sandro
- Binding: Hardcover
- Page Count: 200
- Publish Date: December 07 2025
- ISBN10: 1544550391
- Language: English
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Think by Design: Celebrating Design Thinking and Experiential Learning
$31.99 Add to cartUncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges put
- Author: Neier Beran, Stacy
- Binding: Paperback
- Page Count: 178
- Publish Date: November 14 2024
- ISBN10: 1637427085
- Language: English
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
$79.99 Add to cartHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to … [more below]
- Author: Calkins, T.
- Binding: Paperback
- Page Count: 294
- Publish Date: January 07 2014
- ISBN10: 1137278757
- Language: English
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Courageous Marketing: The B2B Marketer’s Playbook for Career Success
$31.99 Add to cart**#1 Bestseller in Marketing & Sales**
Take the Boring Out of B2B Marketing
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au
- Author: Ledergor, Udi
- Binding: Hardcover
- Page Count: 204
- Publish Date: April 10 2025
- ISBN10: 9798992178418
- Language: English
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Focus
$17.99 Add to cartWhat’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on th
- Series: Collins Business Essentials
- Author: Ries, Al
- Binding: Paperback
- Page Count: 320
- Publish Date: April 17 2024
- ISBN10: 0060799900
- Language: English
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Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time
$34.99 Add to cartGood ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testame
- Author: Kinsella, Topher
- Binding: Hardcover
- Page Count: 188
- Publish Date: November 09 2023
- ISBN10: 9798989247615
- Language: English
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Hack The Buyer Brain
$20.99 Add to cartHack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave – laying out a simple approach to sales and marketing that skyrockets profits.
Have you ever
- Author: MacDonald, Kenda
- Binding: Paperback
- Page Count: 228
- Publish Date: May 01 2019
- ISBN10: 1912713950
- Language: English
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The Brand Flip: Why Customers Now Run Companies and How to Profit from It
$39.99 Add to cartBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering… [more below]
- Series: Voices That Matter
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 160
- Publish Date: August 09 2015
- ISBN10: 0134172817
- Language: English
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
$25.99 Add to cartWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ig- Author: Saxby, Art
- Binding: Hardcover
- Page Count: 228
- Publish Date: February 18 2016
- ISBN10: 1599325896
- Language: English
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
$17.95 Add to cartThe Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their busi… [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 260
- Publish Date: October 04 2022
- ISBN10: 1631959883
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$27.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
$49.99 Add to cartAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are … [more below]
- Author: Calkins, Tim
- Binding: Paperback
- Page Count: 248
- Publish Date: December 21 2012
- ISBN10: 0230340334
- Language: English
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
$10.99 Add to cartFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her
- Author: Beall, Anne E.
- Binding: Paperback
- Page Count: 144
- Publish Date: November 18 2022
- ISBN10: 9798985888447
- Language: English
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Buyology: Truth and Lies about Why We Buy
$19.00 Add to cartNEW YORK TIMES BESTSELLER – “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”–Time
How much do we know about why we buy? What truly influences our decision- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 272
- Publish Date: February 02 2010
- ISBN10: 0385523890
- Language: English
