Marketing - General
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The Experience Economy
$28.00 Add to cartIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is … [more below]
- Author: Pine, B. Joseph
- Binding: Paperback
- Page Count: 400
- Publish Date: July 05 2011
- ISBN10: 1422161978
- Language: English
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Relationship Marketing: Successful Strategies for the Age of the Customer
$19.99 Add to cartFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate–and own–the market in the Age of the Customer.
- Author: McKenna, Regis
- Binding: Paperback
- Page Count: 256
- Publish Date: June 19 2006
- ISBN10: 0201622408
- Language: English
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Branding: A Very Short Introduction
$12.99 Add to cartBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millio… [more below]
- Series: Very Short Introductions
- Author: Jones, Robert
- Binding: Paperback
- Page Count: 144
- Publish Date: August 01 2017
- ISBN10: 0198749910
- Language: English
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Behavioral Science in the Wild
$47.93 Add to cartBehavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
- Series: Behaviorally Informed Organizations
- Author: Mazar, Nina
- Binding: Hardcover
- Page Count: 360
- Publish Date: May 15 2022
- ISBN10: 1487527519
- Language: English
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Beyond the Core: Expand Your Market Without Abandoning Your Roots
$35.00 Add to cartAll companies must grow to survive–but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving fu… [more below]
- Author: Zook, Chris
- Binding: Hardcover
- Page Count: 240
- Publish Date: January 01 2004
- ISBN10: 1578519519
- Language: English
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Marketing Warfare
$24.00 Add to cart“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of succ
- Author: Ries, Al
- Binding: Paperback
- Page Count: 224
- Publish Date: November 22 1997
- ISBN10: 0070527261
- Language: English
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Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry
$16.95 Add to cartWhat separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng deconstructs the management practices used by fast g… [more below]
- Author: Cheng, Victor
- Binding: Paperback
- Page Count: 202
- Publish Date: May 15 2010
- ISBN10: 0984183515
- Language: English
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The Connection Method: Create an Impactful Brand Through the Power of Connection
$24.99 Add to cartStop feeling scattered and stand confident in who you are and what you offer by defining a Connection-Based Brand!
The Connection Method(R) introduces a new perspective on branding called Connection-Ba
- Author: Kurtis, Kelsey
- Binding: Paperback
- Page Count: 402
- Publish Date: May 01 2021
- ISBN10: 1736619527
- Language: English
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Your Music and People: creative and considerate fame
$11.99 Add to cartEvery creator has the same problems with marketing.
- How do you call attention to your work?
- How do you get your creations into people’s minds and hearts?
- How do you get fans to tell their friends?
- How do
- Author: Sivers, Derek
- Binding: Paperback
- Page Count: 146
- Publish Date: May 01 2022
- ISBN10: 1988575141
- Language: English
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Different: Escaping the Competitive Herd
$17.00 Add to cartWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps,- Author: Moon, Youngme
- Binding: Paperback
- Page Count: 288
- Publish Date: September 06 2011
- ISBN10: 030746086X
- Language: English
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Confessions of the Pricing Man: How Price Affects Everything
$37.99 Add to cartThe world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decis
- Author: Simon, Hermann
- Binding: Paperback
- Page Count: 221
- Publish Date: October 27 2015
- ISBN10: 3319203991
- Language: English
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
$27.00 Add to cartThe cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has … [more below]- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 224
- Publish Date: November 12 2009
- ISBN10: 1591843170
- Language: English
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
$19.99 Add to cartThe Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let’s admit it, they were not exactly poster boys for corporate America. In E… [more below]
- Author: Barnes, Barry
- Binding: Paperback
- Page Count: 256
- Publish Date: November 20 2012
- ISBN10: 0446583804
- Language: English
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
$35.00 Add to cartPut into practice today’s winning strategy for achieving success in high-end sales
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States
- Author: Rackham, Neil
- Binding: Paperback
- Page Count: 224
- Publish Date: June 22 1996
- ISBN10: 0070522359
- Language: English
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Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
$27.00 Add to cartUnlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert
In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sa
- Author: Goldfayn, Alex
- Binding: Hardcover
- Page Count: 336
- Publish Date: September 22 2021
- ISBN10: 111981460X
- Language: English
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
$30.00 Add to cartInnovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In EMO- Author: Hoffman, Greg
- Binding: Hardcover
- Page Count: 304
- Publish Date: April 05, 2022
- ISBN10: 1538705591
- Language: English
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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
$35.00 Add to cartTrying to get your message heard? Build an iconic brand?
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, mos
Welcome to the battlefield.- Author: Sachs, Jonah
- Binding: Hardcover
- Page Count: 288
- Publish Date: July 10, 2012
- ISBN10: 1422143562
- Language: English
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Marketing Built by Love: A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business
$27.95 Read moreA revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever
Mention the word “marketing,” and every executive cringes. For decades, w- Author: Bussius, Daniel
- Binding: Hardcover
- Page Count: 296
- Publish Date: September 26 2023
- ISBN10: 9798886450927
- Language: English
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Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
$14.97 Add to cartWithout true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to
- Author: McKinney, Priscilla
- Binding: Paperback
- Page Count: 244
- Publish Date: September 01 2023
- ISBN10: 1544535414
- Language: English
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Hooked: How to Build Habit-Forming Products
$31.00 Add to cartRevised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us e- Author: Eyal, Nir
- Binding: Hardcover
- Page Count: 256
- Publish Date: November 04 2014
- ISBN10: 1591847788
- Language: English
