What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.
Author: Al Ries
Binding Type: Paperback
Publisher: Harperbusiness Essentials
Published: 04/17/2024
Series: Collins Business Essentials
Pages: 320
Weight: 0.65lbs
Size: 8.00h x 5.40w x 0.90d
ISBN: 9780060799908
Language: English
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