Marketing
-
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
$30.00 Add to cartThe new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity
- Author: Sullivan, Luke
- Binding: Paperback
- Page Count: 416
- Publish Date: February 23 2022
- ISBN10: 1119819695
- Language: English
-
Death Watch
$18.95 Read moreCoe Vessel, son of a legendary adman, lands the much-anticipated ad campaign of artist-provocateur Watanabe’s latest creation, a mysterious watch called Cassius Seven. The enigmatic Watanabe claims th
- Author: Fitch, Stona
- Binding: Paperback
- Page Count: 250
- Publish Date: March 07 2023
- ISBN10: 0990805956
- Language: English
-
Build Your Beverage Empire – Third Edition: Start Your New Beverage Business
$19.99 Add to cart★ ★ Get Funding for Your New Beverage Business, Develop a Winning Business Model with Formulation, Marketing, Sales, & Distribution
Start a New Beverage Business
★★ Discover The
- Author: Olson, Jorge S.
- Binding: Paperback
- Page Count: 400
- Publish Date: January 01 2024
- ISBN10: 1945196130
- Language: English
-
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
$38.00 Add to cartA full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever–all based on the latest brain science
There’s an overlooked but critical scientific fac- Author: Simon, Carmen
- Binding: Hardcover
- Page Count: 352
- Publish Date: April 30 2024
- ISBN10: 1265128650
- Language: English
-
Cold Calling Sucks (And That’s Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
$19.99 Add to cart- Author: Farrokh, Armand
- Binding: Paperback
- Page Count: 234
- Publish Date: August 11 2024
- ISBN10: 9798991156905
- Language: English
-
Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
$21.95 Add to cartAward-winning speakers and faculty Ashley Budd and Dayana Kibilds reveal the secrets to email marketing success
Email is far from dead. With billions of emails sent to and from individuals around the
- Author: Budd, Ashley
- Binding: Paperback
- Page Count: 166
- Publish Date: August 20 2024
- ISBN10: 1632998653
- Language: English
-
Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time
$34.99 Add to cartGood ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testame
- Author: Kinsella, Topher
- Binding: Hardcover
- Page Count: 188
- Publish Date: November 09 2023
- ISBN10: 9798989247615
- Language: English
-
Tested advertising methods
$19.99 Read moreA legend in advertising for more than 60 years, John Caples’s classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it
- Author: Caples, John
- Binding: Paperback
- Page Count: 306
- Publish Date: August 19 2024
- ISBN10: 9798330360086
- Language: English
-
The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
$30.00 Add to cartThe updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate continue
- Author: Scott, David Meerman
- Binding: Paperback
- Page Count: 480
- Publish Date: August 20 2024
- ISBN10: 1394282168
- Language: English
-
Marketing with AI for Dummies
$29.99 Add to cartStay ahead in the marketing game by harnessing the power of artificial intelligence
AI & Marketing For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thank
- Author: Singh, Shiv
- Binding: Paperback
- Page Count: 384
- Publish Date: August 27 2024
- ISBN10: 1394237197
- Language: English
-
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
$19.99 Add to cartThe architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire … [more below]
- Author: Collins, Marcus
- Binding: Paperback
- Page Count: 320
- Publish Date: September 10 2024
- ISBN10: 154170097X
- Language: English
-
The Power of Differentiation
$17.95 Add to cart“If you want to make history with your brand, read this book!” – Jonathan Randall, President of Mack Trucks North America
Two facts to consider. There are over 500,000 brands in 2,000 categories worldw
- Author: Labov, Barry
- Binding: Paperback
- Page Count: 214
- Publish Date: June 25 2024
- ISBN10: 1954676867
- Language: English
-
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
$32.00 Add to cartTwenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing l… [more below]
- Author: Gladwell, Malcolm
- Binding: Hardcover
- Page Count: 368
- Publish Date: October 01 2024
- ISBN10: 0316575801
- Language: English
-
The Power of Instinct: The New Rules of Persuasion in Business and Life
$30.00 Read moreAward-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating … [more below]
- Author: Zane, Leslie
- Binding: Hardcover
- Page Count: 272
- Publish Date: June 18 2024
- ISBN10: 1541703855
- Language: English
-
Magnetic Marketing for Dentists: How to Attract a Flood of New Patients That Pay, Stay, and Refer
$19.99 Add to cartMAGNETIC MARKETING (R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practice
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 180
- Publish Date: November 24 2020
- ISBN10: 1950863697
- Language: English
-
Authentically Social: Break Through By Being You!
$19.99 Add to cartAre you ready to become Authentically Social?
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real co
- Author: Perlman, Corey
- Binding: Paperback
- Page Count: 148
- Publish Date: January 09 2024
- ISBN10: 0991540417
- Language: English
-
Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
$13.99 Add to cartPartial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. … [more below]
- Author: Wong, Ken Kwong-Kay
- Binding: Paperback
- Page Count: 184
- Publish Date: February 22 2019
- ISBN10: 153206649X
- Language: English
-
ChatGPT for Content Marketing Success: A Step-by-Step Guide for Professional Service Company Owners to Creating Content Consistently
$14.99 Add to cartThe essential guide to navigating the fascinating intersection of artificial intelligence and content creation.
In an ever-evolving digital world, keeping your content fresh, engaging, and relevant is … [more below]
- Author: White, Danni
- Binding: Paperback
- Page Count: 154
- Publish Date: July 31 2023
- ISBN10: 1952605342
- Language: English
-
Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
$19.95 Add to cartWIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytel- Author: Dicks, Matthew
- Binding: Paperback
- Page Count: 336
- Publish Date: June 11 2024
- ISBN10: 1608689042
- Language: English
-
Creating your business of distinction
$22.65 Add to cartImagine yourself five years from now. When it comes to business, will you be happy, fulfilled, and bringing value to yourself and others? Or will you be treading water? Creating Your Business of Disti… [more below]
- Author: Jasper, April
- Binding: Paperback
- Page Count: 122
- Publish Date: June 25 2024
- ISBN10: 9798385025886
- Language: English
