Marketing
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The Brand Flip: Why Customers Now Run Companies and How to Profit from It
$39.99 Add to cartBest-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering… [more below]
- Series: Voices That Matter
- Author: Neumeier, Marty
- Binding: Paperback
- Page Count: 160
- Publish Date: August 09 2015
- ISBN10: 0134172817
- Language: English
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Pre-Closing for Network Marketing: “Yes” Decisions before the Presentation
$12.95 Add to cartGet our prospects to make a “yes” decision immediately … even before our presentation begins
Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a fina
- Author: Schreiter, Keith
- Binding: Paperback
- Page Count: 154
- Publish Date: November 01 2017
- ISBN10: 1948197006
- Language: English
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The Ten Faces of Innovation: Ideo’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization
$35.00 Read moreThe author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers … [more below]
- Author: Kelley, Tom
- Binding: Hardcover
- Page Count: 288
- Publish Date: October 18 2005
- ISBN10: 0385512074
- Language: English
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The Architecture of Vision: Leadership in Your Professional Practice
$24.95 Add to cartIn The Architecture of Vision: Leading Your Professional Practice, Park and Shuck – Society of Marketing Professional Services (SMPS) Fellows and Weld Coxe Marketing Achievement Award recipients – sha
- Author: Park, Craig
- Binding: Paperback
- Page Count: 394
- Publish Date: September 01 2023
- ISBN10: 0989338215
- Language: English
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Not Another Pair of Shoes: Building Your Brand’s Story and Purpose
$13.99 Add to cartThere are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same ap
- Author: Novicov, Alexander
- Binding: Paperback
- Page Count: 194
- Publish Date: May 18 2021
- ISBN10: 1914078969
- Language: English
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Unleash Possible: A Marketing Playbook That Drives B2B Sales
$18.00 Add to cartUnleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it,
- Author: Stone, Samantha
- Binding: Paperback
- Page Count: 244
- Publish Date: October 10 2016
- ISBN10: 1937985881
- Language: English
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Future Luxe: What’s Ahead for the Business of Luxury
$28.99 Read moreIn Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese co… [more below]
- Author: Rambourg, Erwan
- Binding: Hardcover
- Page Count: 272
- Publish Date: September 22 2020
- ISBN10: 1773271261
- Language: English
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
$47.98 Add to cartNothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you
- Author: Schwartz, Eli
- Binding: Hardcover
- Page Count: 262
- Publish Date: March 30 2021
- ISBN10: 1544519575
- Language: English
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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
$29.99 Add to cartIf you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase dec
- Author: Lay, James Robert
- Binding: Hardcover
- Page Count: 280
- Publish Date: April 20 2020
- ISBN10: 1544507720
- Language: English
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How to Make Your Advertising Make Money
$19.99 Add to cartHow to Make Your Advertising Make Money by John Caples
In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in
- Author: Caples, John
- Binding: Paperback
- Page Count: 386
- Publish Date: June 14 2012
- ISBN10: 1607964619
- Language: English
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The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships
$16.95 Add to cartReferrals are the easiest, most effective path to more business and greater income. Unfortunately, most people fall way short in the number of referrals they receive because they misunderstand the ‘re
- Author: Pinci, Larry
- Binding: Paperback
- Page Count: 230
- Publish Date: October 12 2010
- ISBN10: 1600377475
- Language: English
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What Is Marketing?
$32.00 Add to cartSometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in
- Series: What Is?
- Author: Review, Harvard Business
- Binding: Paperback
- Page Count: 220
- Publish Date: October 01 2006
- ISBN10: 1422104605
- Language: English
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Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
$18.95 Read moreThe latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.
- Series: Cashvertising
- Author: Whitman, Drew Eric
- Binding: Paperback
- Page Count: 240
- Publish Date: October 02, 2023
- ISBN10: 1632652056
- Language: English
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Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Cl
$27.00 Add to cartAnd just like that, everything changed . . .
A global pandemic. Panic. Social distancing. Working from home.
In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtua
- Series: Jeb Blount
- Author: Blount, Jeb
- Binding: Hardcover
- Page Count: 400
- Publish Date: July 28 2020
- ISBN10: 1119742714
- Language: English
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Scientific Advertising
$9.94 Add to cartGain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
- Author: Hopkins, Claude C.
- Binding: Paperback
- Page Count: 76
- Publish Date: February 14 2017
- ISBN10: 1684112869
- Language: English
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
$25.99 Add to cartWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ig- Author: Saxby, Art
- Binding: Hardcover
- Page Count: 228
- Publish Date: February 18 2016
- ISBN10: 1599325896
- Language: English
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Contagious: Why Things Catch on
$28.99 Read moreThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert- Author: Berger, Jonah
- Binding: Hardcover
- Page Count: 256
- Publish Date: March 05 2013
- ISBN10: 1451686579
- Language: English
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Unforgettable: The Art and Science of Creating Memorable Experiences
$19.95 Add to cartUnforgettable is the go-to guide for creating unforgettable event experiences.
- Author: Mershon, Phil
- Binding: Paperback
- Page Count: 256
- Publish Date: September 05 2023
- ISBN10: 1636981011
- Language: English
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Marketing en Redes Sociales: Marketing en Facebook, Marketing en Youtube, Marketing en Instagram (Libro en Español/Social Media Marketing Book Span
$25.95 Add to cart★★ 3 Manuscritos en 1 Libro – Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★
**Marketing en Facebook**Este libro es una gu a que te lleva de la mano
- Author: Smith, Mark
- Binding: Paperback
- Page Count: 214
- Publish Date: July 06 2019
- ISBN10: 1951103432
- Language: Spanish
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Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion
$15.95 Add to cartGenerating Business Referrals… Without Asking reveals why not asking for referrals is the key to a referral explosion.
- Author: Randall, Stacey Brown
- Binding: Paperback
- Page Count: 162
- Publish Date: October 16 2018
- ISBN10: 1683509269
- Language: English
