Marketing
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The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy… Who You Vote For… and How You Think.
$16.99 Add to cartTony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” w… [more below]
- Author: Schwartz, Tony
- Binding: Paperback
- Page Count: 196
- Publish Date: January 10 2017
- ISBN10: 163353605X
- Language: English
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All Corvettes Are Red
$23.99 Add to cartNo other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM’s triumph was hard-won — the… [more below]
- Series: Inside the Rebirth of an American Legend
- Author: Schefter, James
- Binding: Paperback
- Page Count: 384
- Publish Date: September 27 2002
- ISBN10: 0671685015
- Language: English
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
$19.95 Add to cartIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers…. [more below]
- Author: Saad, Gad
- Binding: Paperback
- Page Count: 392
- Publish Date: September 10 2020
- ISBN10: 1633886433
- Language: English
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
$53.95 Add to cartRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It’s harder than ever to be the brand of choice–in many markets, technology has lowered ba
- Author: Wheeler, Alina
- Binding: Hardcover
- Page Count: 352
- Publish Date: March 06 2024
- ISBN10: 1119984815
- Language: English
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Somewhere Yes: The Search for Belonging in a World Shaped by Branding
$21.95 Read moreIn a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding.
A com- Author: Baudenbacher, Beat Kaspar
- Binding: Paperback
- Page Count: 376
- Publish Date: July 12 2022
- ISBN10: 1639080112
- Language: English
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7 Steps To Success In Deen & Dunya for Muslim Entrepreneurs & Professionals
$17.77 Add to cartTHIS BOOK IS FOR…
- Muslim Entrepreneurs who want to grow their business beyond this world via busyness with Allah…
- Muslim Professionals who want to get a job they love, get paid well and make a meani
- Author: Yusuf, Maruf
- Binding: Paperback
- Page Count: 174
- Publish Date: September 17 2023
- ISBN10: 1088010377
- Language: English
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Win.: The Candidate’s Guide to Winning Back America
$35.00 Add to cartWIN: THE CANDIDATE’S GUIDE TO WINNING BACK AMERICA is the ultimate playbook for conservative candidates seeking victory in the political arena. This comprehensive guide equips you with the tools, tact… [more below]
- Author: Gergen, Christopher Paul
- Binding: Hardcover
- Page Count: 356
- Publish Date: July 04 2023
- ISBN10: 9798218204099
- Language: English
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Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
$45.99 Add to cartProduct management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misundersto
- Author: Lemay, Matt
- Binding: Paperback
- Page Count: 294
- Publish Date: June 21 2022
- ISBN10: 1098119738
- Language: English
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
$25.00 Add to cartPart design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding’s neoliberal orthodoxy
Brands aren’t just intruding on culture, they are o
- Author: Grant, Jason
- Binding: Paperback
- Page Count: 264
- Publish Date: September 05 2023
- ISBN10: 908327067X
- Language: English
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Forever Barbie: The Unauthorized Biography of a Real Doll
$18.95 Add to cartSince her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them,… [more below]
- Author: Lord, M. G.
- Binding: Paperback
- Page Count: 336
- Publish Date: March 05 2024
- ISBN10: 1324095075
- Language: English
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Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy
$24.99 Add to cartYour brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your
- Author: Kenney, Bill
- Binding: Hardcover
- Page Count: 240
- Publish Date: July 11 2023
- ISBN10: 1544538995
- Language: English
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Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children
$32.65 Read moreFrom a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood–and what we can do about it
“Engrossi- Author: Linn, Susan
- Binding: Hardcover
- Page Count: 320
- Publish Date: September 20 2022
- ISBN10: 1620972271
- Language: English
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What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
$18.99 Add to cartUse the Science of Behavioral Economics to Understand Why People Buy
“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology To
- Author: Palmer, Melina
- Binding: Paperback
- Page Count: 300
- Publish Date: May 11 2021
- ISBN10: 1642505625
- Language: English
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
$25.00 Add to cartIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers…. [more below]
- Author: Saad, Gad
- Binding: Hardcover
- Page Count: 374
- Publish Date: June 21 2011
- ISBN10: 1616144297
- Language: English
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
$18.99 Add to cartNothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you
- Author: Schwartz, Eli
- Binding: Paperback
- Page Count: 262
- Publish Date: April 27 2021
- ISBN10: 1544519567
- Language: English
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Immersion: The Science of the Extraordinary and the Source of Happiness
$27.99 Add to cartNo one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary
- Author: Zak, Paul J.
- Binding: Hardcover
- Page Count: 272
- Publish Date: September 13 2022
- ISBN10: 1544531974
- Language: English
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Hack The Buyer Brain
$20.99 Add to cartHack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave – laying out a simple approach to sales and marketing that skyrockets profits.
Have you ever
- Author: MacDonald, Kenda
- Binding: Paperback
- Page Count: 228
- Publish Date: May 01 2019
- ISBN10: 1912713950
- Language: English
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Diffusion of Innovations, 5th Edition
$37.50 Add to cartNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Jour- Author: Rogers, Everett M.
- Binding: Paperback
- Page Count: 576
- Publish Date: August 16 2003
- ISBN10: 0743222091
- Language: English
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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
$37.00 Add to cartBoost sales results by zeroing in on the metrics that matter most
“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical s
- Author: Jordan, Jason
- Binding: Hardcover
- Page Count: 272
- Publish Date: October 11 2011
- ISBN10: 0071765735
- Language: English
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Bad Bitches and Power Pitches: For Women Entrepreneurs and Speakers Only
$19.99 Add to cartWarning What you’re about to read is a step-by-step guide to winning at the game of life. The stakes are high. So, read this only if you dare. Have you ever wondered what some women entrepreneurs and
- Author: Williams, Precious
- Binding: Paperback
- Page Count: 106
- Publish Date: October 28 2019
- ISBN10: 173339642X
- Language: English
