In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.
- Full of insider case-studies from a wide-range of companies—from startups to big orgs.
- Practical, clear-eyed advice, diagnostics, and how-tos.
- Separates fact from fiction, truth from myth about what drives a sales force to success.
- Research-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.
Audience:
- Sales managers.
- Executives who oversee or interact with the sales function.
- Sales people who to understand how their selling role fits into the broader company.
Author: Frank V. Cespedes
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 02/23/2021
Pages: 352
Weight: 1.25lbs
Size: 9.30h x 6.20w x 1.30d
ISBN: 9781633698765
Language: English
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