“Aaker on Branding” provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form.
Author: David Aaker
Binding Type: Paperback
Publisher: Morgan James Publishing
Published: 07/15/2014
Pages: 220
Weight: 0.68lbs
Size: 8.99h x 6.21w x 0.57d
ISBN: 9781614488323
Language: English
This title is not returnable
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