Branding (Marketing)
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The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar
$18.95 Add to cartAn insider’s take on the world of marketing and how to successfully navigate it at any stage.
- Author: Huberman, Erik
- Binding: Paperback
- Page Count: 220
- Publish Date: March 08 2022
- ISBN10: 1631957015
- Language: English
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Identity Designed: The Definitive Guide to Visual Branding
$45.00 Read moreIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual brand
- Author: Airey, David
- Binding: Hardcover
- Page Count: 288
- Publish Date: January 22 2019
- ISBN10: 1631595946
- Language: English
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The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
$24.95 Read moreFour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on- Author: Chanoff, Matt
- Binding: Paperback
- Page Count: 208
- Publish Date: November 07 2023
- ISBN10: 152300570X
- Language: English
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
$53.95 Add to cartRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It’s harder than ever to be the brand of choice–in many markets, technology has lowered ba
- Author: Wheeler, Alina
- Binding: Hardcover
- Page Count: 352
- Publish Date: March 06 2024
- ISBN10: 1119984815
- Language: English
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Somewhere Yes: The Search for Belonging in a World Shaped by Branding
$21.95 Read moreIn a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding.
A com- Author: Baudenbacher, Beat Kaspar
- Binding: Paperback
- Page Count: 376
- Publish Date: July 12 2022
- ISBN10: 1639080112
- Language: English
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LOGO Design Love: A Guide to Creating Iconic Brand Identities
$44.99 Read moreCompletely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, mor
- Series: Voices That Matter
- Author: Airey, David
- Binding: Paperback
- Page Count: 240
- Publish Date: August 20 2014
- ISBN10: 0321985206
- Language: English
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
$25.00 Add to cartPart design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding’s neoliberal orthodoxy
Brands aren’t just intruding on culture, they are o
- Author: Grant, Jason
- Binding: Paperback
- Page Count: 264
- Publish Date: September 05 2023
- ISBN10: 908327067X
- Language: English
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From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
$27.95 Read moreDo you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything youneed to know.
Bull spen- Author: Bull, Laura
- Binding: Hardcover
- Page Count: 224
- Publish Date: May 30, 2023
- ISBN10: 1632996820
- Language: English
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
$29.95 Add to cartMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav
- Author: Whitler, Kimberly A.
- Binding: Hardcover
- Page Count: 264
- Publish Date: September 07 2021
- ISBN10: 0231189001
- Language: English
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Resurgence
$39.99 Add to cartBased on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks foll
- Author: Carpenter, Gregory S.
- Binding: Hardcover
- Page Count: 256
- Publish Date: February 18 2014
- ISBN10: 1137278617
- Language: English
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands
$31.00 Add to cartThe most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete
- Author: Smith, Kerry
- Binding: Hardcover
- Page Count: 224
- Publish Date: April 25 2016
- ISBN10: 1119145872
- Language: English
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
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Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets
$27.00 Read moreA revelatory guide on how to build, sustain and grow a brand.
A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song- Author: Johnson, Matt
- Binding: Hardcover
- Page Count: 240
- Publish Date: October 25, 2022
- ISBN10: 1541701674
- Language: English
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You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
$17.95 Add to cartAn inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
- Author: Kim, Mike
- Binding: Paperback
- Page Count: 224
- Publish Date: July 13 2021
- ISBN10: 1631953478
- Language: English
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Aaker on Branding: 20 Principles That Drive Success
$17.95 Add to cart“Aaker on Branding” provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David … [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 220
- Publish Date: July 15 2014
- ISBN10: 1614488320
- Language: English
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Moving to Outcomes: Why Partnerships Are the Future of Marketing
$14.99 Add to cartFrom bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, su
- Author: Glazer, Robert
- Binding: Paperback
- Page Count: 224
- Publish Date: March 22 2022
- ISBN10: 1728261724
- Language: English
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Followed: The Content Creator’s Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand
$18.95 Read moreHere’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self h
- Author: Bucci, Amanda
- Binding: Paperback
- Page Count: 288
- Publish Date: June 06, 2023
- ISBN10: 1637742533
- Language: English
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
$42.00 Add to cartA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how … [more below]
- Author: Mark, Margaret
- Binding: Hardcover
- Page Count: 400
- Publish Date: February 06 2001
- ISBN10: 0071364153
- Language: English
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LinkedIn for Personal Branding: The Ultimate Guide
$22.95 Add to cartAMAZON #1 BESTSELLER – 2021 EDITION
Make a real impact on LinkedIn
LinkedIn for Personal Branding is truly unique because it provides:
– Strategies on how to position yourself – not just a “how-to” on
- Author: Long, Sandra
- Binding: Paperback
- Page Count: 264
- Publish Date: October 28 2020
- ISBN10: 1938015436
- Language: English
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From an Idea to Disney: How Imagination Built a World of Magic
$6.99 Read moreFrom an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black & white illustrations throughout, learn … [more below]
- Series: From an Idea to
- Author: Sichol, Lowey Bundy
- Binding: Paperback
- Page Count: 112
- Publish Date: February 12 2019
- ISBN10: 1328453618
- Language: English
