Marketing
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Secret Formulas of the Wizard of Ads
$16.95 Read morePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret
- Series: Wizard of Ads #2
- Author: Williams, Roy H.
- Binding: Paperback
- Page Count: 224
- Publish Date: August 10 1999
- ISBN10: 1885167393
- Language: English
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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
$24.99 Add to cartSell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This eli… [more below]
- Series: No B.S.
- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 358
- Publish Date: June 18 2019
- ISBN10: 1599186411
- Language: English
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The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
$15.99 Add to cartThe ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Let’s face it–the business world today is nothing like- Author: Kennedy, Dan S.
- Binding: Paperback
- Page Count: 240
- Publish Date: May 18 2011
- ISBN10: 1440511845
- Language: English
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The Long Tail
$19.99 Read moreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? “The Long Tail” is a powerful new force in our economy: the … [more below]
- Author: Anderson, Chris
- Binding: Paperback
- Page Count: 288
- Publish Date: July 08 2008
- ISBN10: 1401309666
- Language: English
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Digital Marketing QuickStart Guide: The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably G
$29.99 Add to cartTHE ULTIMATE BEGINNER’S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS!
The future of business growth is digital. Are you prepared?
Digital marketers tap
- Author: Sweeney, Benjamin
- Binding: Paperback
- Page Count: 330
- Publish Date: April 25 2022
- ISBN10: 1945051094
- Language: English
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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
$29.99 Add to cartMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-
- Author: Allison, David
- Binding: Hardcover
- Page Count: 376
- Publish Date: November 29 2022
- ISBN10: 1544534612
- Language: English
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ACCELERATE The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales
$24.95 Add to cartACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales
This book is designed for B2B and B2C brands and Franchisees to help reignite their passion and execution o
- Author: Saeks, Ford
- Binding: Paperback
- Page Count: 290
- Publish Date: December 23 2022
- ISBN10: 1884667406
- Language: English
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Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch
$37.99 Add to cartAre you looking to establish a marketing and communications department from scratch?
Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession,
- Author: Kaabour, Marwa
- Binding: Paperback
- Page Count: 416
- Publish Date: February 01 2023
- ISBN10: 1761240730
- Language: English
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Your Messaging Sucks
$17.99 Add to cartThe gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution iss
- Author: Donlan, Kim R.
- Binding: Paperback
- Page Count: 242
- Publish Date: February 28 2023
- ISBN10: 9798986653013
- Language: English
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En El Marketing Como En El Amor
$18.95 Add to cartQue la primera impresión no sea la última
Qué tienen en común el marketing y el amor? Que si en ambos tomas el camino correcto, vivirás experiencias que te llenarán de felicidad, pero si te desv
- Author: C?rdenas, Estefan?a
- Binding: Paperback
- Page Count: 256
- Publish Date: October 24 2023
- ISBN10: 6075694773
- Language: Spanish
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The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success
$19.99 Add to cartAs a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?
The Giant’s Ladder, by
- Author: Chabe, Elizabeth
- Binding: Paperback
- Page Count: 200
- Publish Date: January 23 2024
- ISBN10: 1642256021
- Language: English
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Selling in Tough Times: Secrets to Selling When No One Is Buying
$17.00 Add to cartTough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers’ needs, national tragedy–the list goes on and on. These types of changes can be extremely di… [more below]
- Author: Hopkins, Tom
- Binding: Paperback
- Page Count: 272
- Publish Date: February 07 2011
- ISBN10: 0446548138
- Language: English
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Global Brand Power: Leveraging Branding for Long-Term Growth
$17.99 Add to cartThe branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the I- Series: Wharton Executive Essentials
- Author: Kahn, Barbara E.
- Binding: Paperback
- Page Count: 132
- Publish Date: March 05 2013
- ISBN10: 1613630263
- Language: English
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
$23.99 Add to cartDiscover the teachings and insights from the world’s leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book- Author: Barrow, Colin
- Binding: Paperback
- Page Count: 280
- Publish Date: May 30 2023
- ISBN10: 139861100X
- Language: English
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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
$16.99 Add to cartMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-
- Author: Allison, David
- Binding: Paperback
- Page Count: 376
- Publish Date: November 29 2022
- ISBN10: 1544534620
- Language: English
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Jack Trout on Strategy
$19.95 Add to cartFrom the bestselling coauthor of Positioning–essential tactics for success in every marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the wa
- Author: Trout, Jack
- Binding: Paperback
- Page Count: 176
- Publish Date: April 10 2015
- ISBN10: 1259589625
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$16.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Paperback
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537379
- Language: English
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Smart Selling on the Phone and Online: Inside Sales That Gets Results
$18.99 Add to cartIn an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 Sy
- Author: Feigon, Josiane
- Binding: Paperback
- Page Count: 272
- Publish Date: September 01 2009
- ISBN10: 0814414656
- Language: English
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Built to Fail: The Inside Story of Blockbuster’s Inevitable Bust
$15.99 Add to cartHow does an iconic brand die?
For more than two decades, Blockbuster was America’s favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every wee
- Author: Payne, Alan
- Binding: Paperback
- Page Count: 270
- Publish Date: March 09 2021
- ISBN10: 1544517769
- Language: English
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Your First 1000 Copies
$14.99 Add to cart“If I could give an aspiring writer one piece of advice, it would be to read this book.” – Hugh Howey, New York Times best selling author of Wool
Imagine if you had a direct connection with thousands o
- Author: Grahl, Tim
- Binding: Paperback
- Page Count: 162
- Publish Date: September 09 2020
- ISBN10: 1645010317
- Language: English
