Marketing
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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
$26.49 Add to cartBrand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story
- Author: Howell, Park Louis
- Binding: Paperback
- Page Count: 288
- Publish Date: June 01 2020
- ISBN10: 1734308117
- Language: English
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How Brands Become Icons: The Principles of Cultural Branding
$38.00 Add to cartCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers … [more below]
- Author: Holt, D. B.
- Binding: Hardcover
- Page Count: 288
- Publish Date: November 01 2004
- ISBN10: 1578517745
- Language: English
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Kotler on Marketing: How to Create, Win, and Dominate Markets
$17.99 Add to cartPhilip Kotler’s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offe… [more below]
- Author: Kotler, Philip
- Binding: Paperback
- Page Count: 272
- Publish Date: April 19 2014
- ISBN10: 1476787905
- Language: English
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Brain Surfing: The Top Marketing Strategy Minds in the World
$19.95 Add to cartHeather LeFevre set out on an expedition to apprentice herself with today’s most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in
- Author: Lefevre, Heather
- Binding: Paperback
- Page Count: 214
- Publish Date: November 11 2015
- ISBN10: 0996854606
- Language: English
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Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide
$18.99 Add to cartIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape
- Author: Jantsch, John
- Binding: Paperback
- Page Count: 304
- Publish Date: September 26 2011
- ISBN10: 1595554653
- Language: English
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
$17.00 Add to cartThe definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile … [more below]
- Author: Lindstrom, Martin
- Binding: Paperback
- Page Count: 192
- Publish Date: February 02 2010
- ISBN10: 1439172013
- Language: English
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society
$17.95 Add to cartThe Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their busi… [more below]
- Author: Aaker, David
- Binding: Paperback
- Page Count: 260
- Publish Date: October 04 2022
- ISBN10: 1631959883
- Language: English
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True Profit!: No Company Ever Went Broke Turning a Profit
$32.99 Add to cartReal profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarit
- Author: Simon, Hermann
- Binding: Paperback
- Page Count: 205
- Publish Date: July 18 2021
- ISBN10: 3030767019
- Language: English
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The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
$18.95 Add to cartProvides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers … [more below]
- Author: Luhn, Matthew
- Binding: Paperback
- Page Count: 164
- Publish Date: October 16 2018
- ISBN10: 1642790206
- Language: English
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StoryBranding 2.0
$17.95 Add to cartStorybranding 2.0: The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is
- Author: Signorelli, Jim
- Binding: Paperback
- Page Count: 296
- Publish Date: October 11 2022
- ISBN10: 1632996553
- Language: English
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
$28.00 Add to cartThe man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”–the groundbreaking concept that enables marketers to shape their message so that consum… [more below]
- Author: Godin, Seth
- Binding: Hardcover
- Page Count: 256
- Publish Date: May 06 1999
- ISBN10: 0684856360
- Language: English
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
$28.00 Add to cartGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha… [more below]
- Author: Sugarman, Joseph
- Binding: Paperback
- Page Count: 368
- Publish Date: December 01 2006
- ISBN10: 0470051248
- Language: English
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Content Is King: The Complete Guide to Writing Website Content That Sells
$24.99 Add to cartYour brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audienc
- Author: Briggs, Laura
- Binding: Paperback
- Page Count: 174
- Publish Date: April 11 2023
- ISBN10: 1642011177
- Language: English
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CMO to CRO: The Revenue Takeover by the Next Generation Executive
$27.99 Add to cartAs your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation-but you don’t have enough control.
Your organization works in departmental silos, functional
- Author: Geller, Mike
- Binding: Hardcover
- Page Count: 262
- Publish Date: May 04 2021
- ISBN10: 1544517815
- Language: English
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Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
$19.99 Add to cartBecome a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.
Can succeeding in sales be as simple as hooking up t
- Author: Weinberg, Mike
- Binding: Paperback
- Page Count: 240
- Publish Date: September 01 2020
- ISBN10: 1400216028
- Language: English
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Creator to Community Builder: Find Calm While Building Your Online Community
$17.95 Add to cartAre you a struggling entrepreneur trying to create new revenue streams? Discover proven strategies to help you save thousands of hours of your valuable time building an online community that can help
- Author: Schell, Deb
- Binding: Paperback
- Page Count: 202
- Publish Date: September 21 2023
- ISBN10: 9798988816607
- Language: English
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
$27.00 Add to cartHow to capture customers by learning to think the way they do
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our
- Author: Stinnett, Bill
- Binding: Paperback
- Page Count: 288
- Publish Date: November 15 2004
- ISBN10: 0071441883
- Language: English
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
$18.99 Add to cartIn this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Up
- Series: Collins Business Essentials
- Author: Moore, Geoffrey A.
- Binding: Paperback
- Page Count: 272
- Publish Date: December 27 2005
- ISBN10: 0060745819
- Language: English
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From Ball Girl to CMO
$22.48 Add to cartEven though Melissa M. Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Your heart will sink and soar as you live through Melissa’s trials and triumph… [more below]
- Author: Proctor, Melissa M.
- Binding: Paperback
- Page Count: 136
- Publish Date: September 14 2020
- ISBN10: 1948145839
- Language: English
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
$24.99 Add to cartGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto’s 80/20 rule specifically to sales and marketing. With a powerf
- Author: Marshall, Perry
- Binding: Paperback
- Page Count: 230
- Publish Date: August 13 2013
- ISBN10: 1599185059
- Language: English
