Marketing
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Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers
$28.00 Read moreUnify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies- Author: Carpio, Hillary
- Binding: Hardcover
- Page Count: 288
- Publish Date: July 11 2023
- ISBN10: 151077789X
- Language: English
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
$21.99 Add to cartNATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing st… [more below]
- Author: Levinson, Jay Conrad
- Binding: Paperback
- Page Count: 384
- Publish Date: May 01 2007
- ISBN10: 0618785914
- Language: English
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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
$29.00 Read moreA practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases
The payoff for implementing price increases without los
- Series: Jeb Blount
- Author: Blount, Jeb
- Binding: Hardcover
- Page Count: 352
- Publish Date: June 15 2022
- ISBN10: 111989929X
- Language: English
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Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales
$19.99 Add to cartThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the pow… [more below]
- Author: Cash, Paul
- Binding: Paperback
- Page Count: 216
- Publish Date: April 27 2021
- ISBN10: 178860251X
- Language: English
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Built to Fail: The Inside Story of Blockbuster’s Inevitable Bust
$29.99 Add to cartHow does an iconic brand die?
For more than two decades, Blockbuster was America’s favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every wee
- Author: Payne, Alan
- Binding: Hardcover
- Page Count: 270
- Publish Date: February 17 2021
- ISBN10: 1544517777
- Language: English
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Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online
$15.95 Add to cartTop Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing th
- Author: Young, Marjorie
- Binding: Paperback
- Page Count: 106
- Publish Date: July 23 2020
- ISBN10: 0578232510
- Language: English
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Recruit Your Way To 6 Figures: Top Earners Recruiting Secrets Network Marketing
$14.97 Add to cartRob Sperry has brought in 19 top earners among the network marketing industry to have each one give you their TOP recruiting secrets to help you achieve 6 figures. Each one of these authors shares the
- Author: Sperry, Rob L.
- Binding: Paperback
- Page Count: 236
- Publish Date: June 23 2020
- ISBN10: 1734381736
- Language: English
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The Robert Collier Letter Book
$34.99 Add to cartThe author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote “Secret of the Ages” during an active and successful li… [more below]
- Author: Collier, Robert
- Binding: Hardcover
- Page Count: 482
- Publish Date: June 10 2012
- ISBN10: 1607964562
- Language: English
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Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
$24.95 Read moreSEO is confusing–but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advic- Author: Hennessey, Jason
- Binding: Hardcover
- Page Count: 288
- Publish Date: August 08 2023
- ISBN10: 1639090169
- Language: English
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The Complete Guide to Accelerating Sales Force Performance
$59.95 Add to cartThis helpful guide develops an effective, innovative framework for evaluating and improving the performance of any sales force.
Every firm’s sales force combines the distinctive personalities of its me
- Author: Zoltners, Andris
- Binding: Paperback
- Page Count: 496
- Publish Date: June 11 2001
- ISBN10: 0814420141
- Language: English
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Brain Rules for Work: The Science of Thinking Smarter in the Office and at Home
$27.99 Add to cartHow can I keep people engaged during my presentations? What can I do to my office so that I look forward to coming to it on Monday? How can I improve the productivity of our team, our department, our … [more below]
- Author: Medina, John
- Binding: Hardcover
- Page Count: 304
- Publish Date: November 23 2021
- ISBN10: 1732380384
- Language: English
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value
$29.95 Add to cartMost of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive–that deliver on some important, relevant dimension better than other brands. These brands hav
- Author: Whitler, Kimberly A.
- Binding: Hardcover
- Page Count: 264
- Publish Date: September 07 2021
- ISBN10: 0231189001
- Language: English
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Hello $FirstName: Profiting from Personalization. How putting people’s first name in emails is only the first step towards customer cent
$29.99 Add to cartThe title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a Li
- Author: Houlind, Rasmus
- Binding: Paperback
- Page Count: 262
- Publish Date: April 20 2023
- ISBN10: 8797442801
- Language: English
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Start with the Story: Brand-Building in a Narrative Economy
$24.99 Add to cartThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don’t just buy brands. They use
- Author: Alomá, Kristian A
- Binding: Hardcover
- Page Count: 136
- Publish Date: May 25 2023
- ISBN10: 1544537360
- Language: English
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Resurgence
$39.99 Add to cartBased on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks foll
- Author: Carpenter, Gregory S.
- Binding: Hardcover
- Page Count: 256
- Publish Date: February 18 2014
- ISBN10: 1137278617
- Language: English
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands
$31.00 Add to cartThe most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete
- Author: Smith, Kerry
- Binding: Hardcover
- Page Count: 224
- Publish Date: April 25 2016
- ISBN10: 1119145872
- Language: English
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
$29.99 Add to cartRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continua
- Author: Rajamannar, Raja
- Binding: Hardcover
- Page Count: 240
- Publish Date: February 09 2021
- ISBN10: 1400223954
- Language: English
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Simply Put: Why Clear Messages Win–And How to Design Them
$21.95 Read moreStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs t- Author: Guttmann, Ben
- Binding: Paperback
- Page Count: 208
- Publish Date: October 10 2023
- ISBN10: 1523004681
- Language: English
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Differentiate or Die
$29.00 Add to cartA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina… [more below]
- Author: Trout, Jack
- Binding: Hardcover
- Page Count: 272
- Publish Date: March 01 2008
- ISBN10: 0470223391
- Language: English
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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
$20.99 Add to cartFrom the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of the global perfume industry, told through two creators working on two very different scents.
No journali- Author: Burr, Chandler
- Binding: Paperback
- Page Count: 336
- Publish Date: January 06 2009
- ISBN10: 0312425775
- Language: English
